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How to Grab Attention with Cheeky and Funny POSM Display Ideas

Point-of-sale material (POSM) displays are one of the most important aspects of retail marketing. Whether you’re trying to encourage impulse spending, promote your best deals or just get the customer’s attention to create brand awareness, POSM displays can be as versatile as our imaginations allow them to be.  But with so many displays in grocery stores and other retail spaces,…

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5 Most Harmful POSM Display Mistakes For Your Brand

Point-of-sale materials (POSM) are displayed at almost every store. From the grocery store to the gas station, we’re constantly exposed to an onslaught of signage and ads. And while some of these messages may be compelling, many are not. It’s easy for marketers to make mistakes when designing their POSM – especially if they don’t know what mistakes to look…

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