As part of INK’s CSR initiative for 2021, we’ve decided to help out businesses most affected by the pandemic. Especially during MCO, these F&B outlets suffered from a dip in dine-in customers. By providing them with complimentary banners (incl design, production & installation), we hope to play our part in aiding their store’s overall visibility and sales. If you reside…
Did you know that LinkedIn is older (by nine months) than Facebook? Despite being one of the oldest pioneering social networks still thriving today, the potential for organic growth on LinkedIn is big. But it’s no longer mainly about job postings. According to Hootsuite, LinkedIn is a gold mine for B2B marketing. For an idea of the potential reach in…
The year ahead promises great returns for marketers that are willing to update their approach to digital marketing. Driven indoors in 2020 by a global crisis, there has been a great exodus offline for both customers and brands alike. As marketers, we need useful tools to make it give us the much-needed leverage in order to seize the opportunities and…
Where there is trouble there is also opportunity. This is no different for the recent COVID-19 pandemic that has left many businesses, big and small, reeling and scrambling to adapt to a disorientating new set of circumstances. Big businesses may have the wherewithal to take a hit and keep moving forward, but that doesn’t mean that small, growing brands should…
The thing about recent changes to the way industries do marketing is that unlike the pandemic (hopefully), they’re made to stay. As far as lockdown is concerned, demand for products and services have dropped across many industries, but groceries remain a necessity for consumers. However, consumers are making fewer visits to grocers and taking measures to limit the contact they…
How people buy during the pandemic will likely be how to continue to buy after it’s over. When ‘over’ actually happens would be a matter of debate, and this is no place for that sort of speculation. What we want to know is how we can market brands effectively after we make it through the pandemic. Here are three…
