Looks matter and brands know that. In the wake of a global pandemic, the way consumers experience brands have been changing through product packaging. As such, there is now a golden opportunity for brands to release limited-edition packaging for that extra boost in sales. Below are 5 proven strategies from brands we know and love on how to create seasonal…
Many retail marketers believe that impulse purchasing is one of the more important factors in their success in boosting sales. This can be due to anything from a catchy slogan, to an enticing promotion deal that is well-placed in their retail stores. That’s where point-of-sale material (POSM) comes in. In a recent UK survey about 65% of customers pointed to…
Point-of-sale material (POSM) displays are one of the most important aspects of retail marketing. Whether you’re trying to encourage impulse spending, promote your best deals or just get the customer’s attention to create brand awareness, POSM displays can be as versatile as our imaginations allow them to be. But with so many displays in grocery stores and other retail spaces,…
