August 1, 2022
Point-of-sale materials (POSM) are promotional materials displayed at the places where customers buy products i.e. the points where sales transactions […]
July 25, 2022
How shoppers spend is determined by how they feel. One of the main influences on their mood is lighting. How […]
July 25, 2022
The retail marketer’s job is to attract customers. One of the best ways to do that is by writing effective […]