• Articles
• easy posm, posm beginner, posm display
• August 1, 2022

Point-of-sale materials (POSM) are promotional materials displayed at the places where customers buy products i.e. the points where sales transactions are carried out. Think shop houses, supermarkets, marts or shopping malls. However, such displays are diverse and don’t all work the same way. So how do new brands and marketers start making sense of them? Here are 6 tips on…