Point-of-sale material, known also as POSM for short, exist mainly in stores. They can be found anywhere from the cash registers to inside of the store itself. Due to their effectiveness in increasing sales and brand awareness, stores have become saturated with them. But that’s no reason to give up on them. Especially if you’re running a small business, it…
Point-of-sale materials (POSM) are displayed at almost every store. From the grocery store to the gas station, we’re constantly exposed to an onslaught of signage and ads. And while some of these messages may be compelling, many are not. It’s easy for marketers to make mistakes when designing their POSM – especially if they don’t know what mistakes to look…
To keep the relationships between brands and consumers aflame, marketers locate the most effective and engaging ways for the conversation to happen. Digital marketing emerged through the years to help marketers rethink their approach to the conversation, but the recent pandemic has scrapped all slow and deliberate planning and instead forced a gold rush into the digital space. It is…
The year ahead promises great returns for marketers that are willing to update their approach to digital marketing. Driven indoors in 2020 by a global crisis, there has been a great exodus offline for both customers and brands alike. As marketers, we need useful tools to make it give us the much-needed leverage in order to seize the opportunities and…
Let’s face it, we have seen good products fail to take off in the market. Even products from popular companies: they carry a powerful brand, they’re impressive—but for some reason they fall flat in the market. We learn that sometimes big brands fail due to their branding getting in the way. That’s because the problem can sometimes come from their…
