• Articles
• Block Display, fmcg marketing, Hangsell, ink marketing, Malaysia, POP Displays, posm, POSM Supplier, Standee, Tabletop
• April 22, 2021

Point-of-sale materials (POSM) are displayed at almost every store. From the grocery store to the gas station, we’re constantly exposed to an onslaught of signage and ads. And while some of these messages may be compelling, many are not. It’s easy for marketers to make mistakes when designing their POSM – especially if they don’t know what mistakes to look…