• Articles
• AIDA marketing, effective posm, point of sale materials
• July 31, 2022

The purpose of point-of-sale materials (POSM) is to promote products to shoppers where they shop. Brands place such displays at the point of sale i.e. supermarkets, convenience stores, shopping malls, so that shoppers that are already in the state of mind to make purchases can be influenced to consider their products. To design POSM displays that are effective, a useful…