How to Write Effective Copy for Your Point-of-Sale Materials
- Articles
- effective copy, emotional writting, persuasive writting, posm display
- July 25, 2022
The retail marketer’s job is to attract customers. One of the best ways to do that is by writing effective copy for the point-of-sale materials (POSM) where products are displayed to be promoted. But how exactly does one determine if a copy is effective in the sales process? The best practices around effective copy for your POSM displays can be…
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