A couple of years ago, the general consensus surrounding virtual reality is that it was a technological façade way ahead of its time and that it would die out in a couple of years’ time. Fast forward to today, social media giants Facebook is rumoured to be announcing two new virtual reality headsets on top of their incredibly successful Oculus…
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Did you know that LinkedIn is older (by nine months) than Facebook? Despite being one of the oldest pioneering social networks still thriving today, the potential for organic growth on LinkedIn is big. But it’s no longer mainly about job postings. According to Hootsuite, LinkedIn is a gold mine for B2B marketing. For an idea of the potential reach in…
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Let’s face it, we have seen good products fail to take off in the market. Even products from popular companies: they carry a powerful brand, they’re impressive—but for some reason they fall flat in the market. We learn that sometimes big brands fail due to their branding getting in the way. That’s because the problem can sometimes come from their…
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