Even as brands continue to invest heavily into digital activations, there’s nothing quite like on-ground activations to connect effectively with shoppers. Exhibition stands continue to be a great way to do so. Though not uncommon, their importance cannot be overstated, as there are many things that can be achieved between brands and shoppers in-person that cannot be replicated online. For…
Point-of-sale material (POSM) displays are one of the most important aspects of retail marketing. Whether you’re trying to encourage impulse spending, promote your best deals or just get the customer’s attention to create brand awareness, POSM displays can be as versatile as our imaginations allow them to be. But with so many displays in grocery stores and other retail spaces,…
As part of INK’s CSR initiative for 2021, we’ve decided to help out businesses most affected by the pandemic. Especially during MCO, these F&B outlets suffered from a dip in dine-in customers. By providing them with complimentary banners (incl design, production & installation), we hope to play our part in aiding their store’s overall visibility and sales. If you reside…
