As part of INK’s CSR initiative for 2021, we’ve decided to help out businesses most affected by the pandemic. Especially during MCO, these F&B outlets suffered from a dip in dine-in customers. By providing them with complimentary banners (incl design, production & installation), we hope to play our part in aiding their store’s overall visibility and sales. If you reside…
Did you know that LinkedIn is older (by nine months) than Facebook? Despite being one of the oldest pioneering social networks still thriving today, the potential for organic growth on LinkedIn is big. But it’s no longer mainly about job postings. According to Hootsuite, LinkedIn is a gold mine for B2B marketing. For an idea of the potential reach in…
To keep the relationships between brands and consumers aflame, marketers locate the most effective and engaging ways for the conversation to happen. Digital marketing emerged through the years to help marketers rethink their approach to the conversation, but the recent pandemic has scrapped all slow and deliberate planning and instead forced a gold rush into the digital space. It is…
The year ahead promises great returns for marketers that are willing to update their approach to digital marketing. Driven indoors in 2020 by a global crisis, there has been a great exodus offline for both customers and brands alike. As marketers, we need useful tools to make it give us the much-needed leverage in order to seize the opportunities and…
Where there is trouble there is also opportunity. This is no different for the recent COVID-19 pandemic that has left many businesses, big and small, reeling and scrambling to adapt to a disorientating new set of circumstances. Big businesses may have the wherewithal to take a hit and keep moving forward, but that doesn’t mean that small, growing brands should…
How people buy during the pandemic will likely be how to continue to buy after it’s over. When ‘over’ actually happens would be a matter of debate, and this is no place for that sort of speculation. What we want to know is how we can market brands effectively after we make it through the pandemic. Here are three…
Don’t Start Until You Fix This Common Mistake Ever noticed how some brands always have a promotion going on? Maybe it’s an e-commerce platform, a grocer or a bedding company; you see signs in places that scream “promotion!” – it could be a big discount, a bundling of products, free add-ons, contests, giveaways, special packaging, or any manner to creatively…
Let’s face it, we have seen good products fail to take off in the market. Even products from popular companies: they carry a powerful brand, they’re impressive—but for some reason they fall flat in the market. We learn that sometimes big brands fail due to their branding getting in the way. That’s because the problem can sometimes come from their…
