4 Ways To Stimulate Impulse Purchasing In Your POSMs That Boost Sales
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- boost sales, emotional purchase, impulse purchase, posm displays, posm ideas
- July 26, 2022
Many retail marketers believe that impulse purchasing is one of the more important factors in their success in boosting sales. This can be due to anything from a catchy slogan, to an enticing promotion deal that is well-placed in their retail stores. That’s where point-of-sale material (POSM) comes in. In a recent UK survey about 65% of customers pointed to…
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