• Articles
• deal chaser, goal focused, impulse spender, researcher, retail shopper type, windows shopper
• July 26, 2022

Retailers that are looking for new and creative ways to engage their customers can look at the point-of-sale displays they use. Also known as point-of-sale materials (POSM), they are a great way to engage with different shopper types. On that note, not all displays are created equal; some have more impact than others do on different types of shoppers. Here…