Ruthless, savage and sarcastic are usually the last things that come to mind when companies set out to plan their marketing strategies. However, as many Malaysians can attest to, we love our food hot and spicy and when the vast majority of companies are out there trying to play nice with customers, there are the daring few that challenge social…
Whether it is promoting a large financial guru program or helping your auntie down the street sell her freshly baked Chinese New Year cookies, buntings are here to stay. Compared to the traditional billboard or radio advertisement that cost thousands of ringgit, buntings are relatively inexpensive and reusable for the most part. However, given how ubiquitous they are in the…
When people think of advertisements, the first things that usually come to mind are those huge 100 Plus and Coca Cola billboards along the LDP expressway or Astro TV commercials promoting a specific brand of dates from the Middle East or Japan’s first cultured milk drink. Yeah, I think you know precisely what we’re referring to. And that’s great because…
The use of point-of-sale materials (POSM) displays has seen brands employ all sorts of designs to make sure that shoppers pay attention to their products. Some are more creative than others. Some, on the other hand, stand out not by having more attention-grabbing elements, but by being more effective at drilling down to a core message and doing away with…
Retail marketing can be a tough terrain. It’s not easy to win over customers when you don’t properly show them what you have to offer in ultra competitive retail settings. That’s where Point of Sale materials (POSM) come in. They’ve been around in retail stores for the longest time and we still see these used in many ways today. While…
Point-of-sale materials (POSM) are displayed at almost every store. From the grocery store to the gas station, we’re constantly exposed to an onslaught of signage and ads. And while some of these messages may be compelling, many are not. It’s easy for marketers to make mistakes when designing their POSM – especially if they don’t know what mistakes to look…
Did you know that LinkedIn is older (by nine months) than Facebook? Despite being one of the oldest pioneering social networks still thriving today, the potential for organic growth on LinkedIn is big. But it’s no longer mainly about job postings. According to Hootsuite, LinkedIn is a gold mine for B2B marketing. For an idea of the potential reach in…
Where there is trouble there is also opportunity. This is no different for the recent COVID-19 pandemic that has left many businesses, big and small, reeling and scrambling to adapt to a disorientating new set of circumstances. Big businesses may have the wherewithal to take a hit and keep moving forward, but that doesn’t mean that small, growing brands should…
The thing about recent changes to the way industries do marketing is that unlike the pandemic (hopefully), they’re made to stay. As far as lockdown is concerned, demand for products and services have dropped across many industries, but groceries remain a necessity for consumers. However, consumers are making fewer visits to grocers and taking measures to limit the contact they…
How people buy during the pandemic will likely be how to continue to buy after it’s over. When ‘over’ actually happens would be a matter of debate, and this is no place for that sort of speculation. What we want to know is how we can market brands effectively after we make it through the pandemic. Here are three…
