• Articles
• customer experience, light displays, lighting posm display, posm display
• July 25, 2022

How shoppers spend is determined by how they feel. One of the main influences on their mood is lighting. How a retail setting is illuminated affects how they perceive the products they see, and that in turn affects how they shop. Brands in supermarket settings often don’t have a say over any given store’s lighting choices. But that’s where point-of-sale…