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• creative branding, creative posm, Malaysia POSM, successful activation
• July 30, 2022

Even as brands continue to invest heavily into digital activations, there’s nothing quite like on-ground activations to connect effectively with shoppers. Exhibition stands continue to be a great way to do so. Though not uncommon, their importance cannot be overstated, as there are many things that can be achieved between brands and shoppers in-person that cannot be replicated online. For…