• Articles
• boost sales, brand opportunities, posm retail mindset, staff brand asset
• July 25, 2022

Good products don’t always sell themselves. The performance of retail stores depends highly on the shopper experience, and a lot of that comes from how well retail employees do their jobs. Whether that’s the store personnel who keep the day-to-day business running as usual or promoters stationed in supermarkets to serve as touchpoints between shoppers and a brand’s goods, human…