fbpx

4 Ways Guerilla Marketing Can Inspire Stunning POSM

Point-of-sale material, known also as POSM for short, exist mainly in stores. They can be found anywhere from the cash registers to inside of the store itself. Due to their effectiveness in increasing sales and brand awareness, stores have become saturated with them. But that’s no reason to give up on them. Especially if you’re running a small business, it…

View Post

What Is Promotion In Marketing, Really?

Don’t Start Until You Fix This Common Mistake Ever noticed how some brands always have a promotion going on? Maybe it’s an e-commerce platform, a grocer or a bedding company; you see signs in places that scream “promotion!” – it could be a big discount, a bundling of products, free add-ons, contests, giveaways, special packaging, or any manner to creatively…

View Post