• Articles
• big brands posm, effective posm, effective retail displays, posm marketing
• July 26, 2022

For big brands, it may seem that global brand recognition means they no longer need to put a lot of effort into standing out at supermarket aisles. These brands come immediately to mind when mentioning a particular product category. Chocolate? Cadbury. Energy drink? Red bull. And so on. However, big brands cannot be complacent; they need to keep running in…