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• affordability posm, easy posm setup, fun displays, low cost posm
• August 1, 2022

Sights can often speak louder than words. This is especially so for marketing campaigns that are built on specific themes. To effectively communicate the campaign, point of sale materials (POSM) made with the approach of ‘show, don’t tell’ may prove more useful to shoppers than just good copy. The good news is that this doesn’t have to be difficult or…