The Handbook of Powerful Product Displays Product displays are also known as Point of Purchase Displays or Point of Sales Displays. These cover a wide variety of different types, shapes, and uses. Examples of Product Displays include Standees, Block Displays, Shelf Frames, Shelf Talkers, etc. With so many choices and materials, how does one decide which is the best fit…
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What are Point of Purchase displays? A point of purchase (POP) display is an industry-loved term used especially during product placement planning for consumers. These Point-of-Purchase Product displays are placed in-store to attract the most attention. The point of purchase aka point of sale (POS), as the name suggests, is the point where purchases occur for customers, be it physical…
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What Are POP Displays? Before we delve into the 5 Tips to Improve POP Displays, we must first define what we mean by POP Displays. Point-of-purchase marketing is focused on in-store experience, making use of different POP display units to sway shoppers in making an impulse purchase or product consideration. Types of Displays In general, FMCG or retail brands usually…
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