The retail marketer’s job is to attract customers. One of the best ways to do that is by writing effective copy for the point-of-sale materials (POSM) where products are displayed to be promoted. But how exactly does one determine if a copy is effective in the sales process? The best practices around effective copy for your POSM displays can be…
Shopee has become the dominant e-commerce platform in Southeast Asia. By the third quarter of 2020, it far outperformed all other platforms including Lazada, Zalora and eBay in monthly website visits and App/Play Store rankings. So it makes sense for any online (or hybrid click-and-mortar) business, small or big, to build a presence on Shopee. But how can they set…
Hangsells are useful displays for all retailers to have as a point-of-sale materials (POSM) option. As their name suggests, these displays are hung in retail settings such as supermarkets and convenience stores to promote products for shoppers to purchase. As simple as it sounds, the promotional tactic of using hangsells is valuable for marketers looking to increase sales through quick…
Ruthless, savage and sarcastic are usually the last things that come to mind when companies set out to plan their marketing strategies. However, as many Malaysians can attest to, we love our food hot and spicy and when the vast majority of companies are out there trying to play nice with customers, there are the daring few that challenge social…
A couple of years ago, the general consensus surrounding virtual reality is that it was a technological façade way ahead of its time and that it would die out in a couple of years’ time. Fast forward to today, social media giants Facebook is rumoured to be announcing two new virtual reality headsets on top of their incredibly successful Oculus…
One of the best opportunities brands can use to feature their products in unique and attention-grabbing ways is to incorporate creative designs into their point-of-sale materials (POSM) during special seasons. Whether we’re talking about colorful annual festivities or major events, from sports tournaments to big movie releases, brands have the chance to showcase their ingenuity in fresh and surprising ways.…
Whether it is promoting a large financial guru program or helping your auntie down the street sell her freshly baked Chinese New Year cookies, buntings are here to stay. Compared to the traditional billboard or radio advertisement that cost thousands of ringgit, buntings are relatively inexpensive and reusable for the most part. However, given how ubiquitous they are in the…
When people think of advertisements, the first things that usually come to mind are those huge 100 Plus and Coca Cola billboards along the LDP expressway or Astro TV commercials promoting a specific brand of dates from the Middle East or Japan’s first cultured milk drink. Yeah, I think you know precisely what we’re referring to. And that’s great because…
Yesterday, today or tomorrow, word-of-mouth marketing remains the most effective form of advertising. Why? Because it’s real and it doesn’t cost much! It can be as simple as a retweet, or continually sharing your knowledge with others that are in line with what a brand promotes. The question is, how do we do it today? Focus on wow experiences To…
The use of point-of-sale materials (POSM) displays has seen brands employ all sorts of designs to make sure that shoppers pay attention to their products. Some are more creative than others. Some, on the other hand, stand out not by having more attention-grabbing elements, but by being more effective at drilling down to a core message and doing away with…
