Apple has been in the amazing personal computers products with stellar packaging design for decades. Over the years it developed a reliable formula for packaging that not only represents its unique DNA but also captivates customers time and time again. But what makes Apple so special? Many brands have tried to emulate their minimalist appeal, but few have been able…
View Post
McDonald’s Malaysia continues to be the most popular fast food chain with countless outlets in the country. And it would be an understatement to say that Malaysians love their fries and burgers, especially when mixed with local flavours. A lot of this success boils down to the brand’s ability to go viral – its marketing campaigns can at times cause…
View Post
The packaging of your products can make or break your brand, so you need to be careful with how you package your goods. Sometimes, good packaging design emerges out of a need. The COVID-19 pandemic has underlined the need for robust packaging — to ensure safety, hygiene and durability. We have seen innovations in the way brands package their products…
View Post
Many retail marketers believe that impulse purchasing is one of the more important factors in their success in boosting sales. This can be due to anything from a catchy slogan, to an enticing promotion deal that is well-placed in their retail stores. That’s where point-of-sale material (POSM) comes in. In a recent UK survey about 65% of customers pointed to…
View Post
For big brands, it may seem that global brand recognition means they no longer need to put a lot of effort into standing out at supermarket aisles. These brands come immediately to mind when mentioning a particular product category. Chocolate? Cadbury. Energy drink? Red bull. And so on. However, big brands cannot be complacent; they need to keep running in…
View Post
Retailers are always looking for ways to stand out from the competition. One of the best ways is by investing in visual merchandising. More than just helpful product arrangements, it is an art form that can help retailers to sell more products and boost profits. In this post, we’ll cover 5 tips that will help you improve your retail space…
View Post
Good products don’t always sell themselves. The performance of retail stores depends highly on the shopper experience, and a lot of that comes from how well retail employees do their jobs. Whether that’s the store personnel who keep the day-to-day business running as usual or promoters stationed in supermarkets to serve as touchpoints between shoppers and a brand’s goods, human…
View Post
The retail industry landscape is shifting quickly. As disruptions occur more frequently, brands continue to adapt to new technologies that in turn shape the industry for the future. In retail, this means that brands are pushing for omnichannel experiences that move customers along seamless shopping journeys across all channels, in order to engage them at every possible touchpoint. One of…
View Post
How shoppers spend is determined by how they feel. One of the main influences on their mood is lighting. How a retail setting is illuminated affects how they perceive the products they see, and that in turn affects how they shop. Brands in supermarket settings often don’t have a say over any given store’s lighting choices. But that’s where point-of-sale…
View Post
It’s tough enough to make a good impression on shoppers with point-of-sale materials (POSM), it’s another challenge altogether to appeal to eco-conscious shoppers. Oftentimes shoppers won’t stick around to read why a product is eco-friendly; they would simply infer it from their first impression of it in the supermarket. If a POSM display doesn’t scream ‘eco-friendly’, ‘natural’ or ‘organic’, then…
View Post