While parents ultimately decide what goes into the shopping cart and what doesn’t, their children do have a big influence on spending decisions. With that said, marketers may need to tread lightly on advertisements targeting kids but they still have plenty of room to creatively encourage purchase decisions, whether direct or indirect, through point-of-sale materials (POSM) that appeal to kids.…
Even as brands continue to invest heavily into digital activations, there’s nothing quite like on-ground activations to connect effectively with shoppers. Exhibition stands continue to be a great way to do so. Though not uncommon, their importance cannot be overstated, as there are many things that can be achieved between brands and shoppers in-person that cannot be replicated online. For…
While many may not believe in the concept of New Year’s Resolutions, it’s always a good idea to specify your aims and to define your intentions for the coming 12 months. The same goes for running a business. By December, the year’s lessons in marketing are ripe for review and come as an opportunity for businesses to make targeted improvements.…
People tend to have feel-good associations with the past. In a study by Marketing Week, almost half (47%) of respondents look back on days of old. More than half (55%) said they would want to return to the past if they could travel through time. It’s not merely about evoking strong feelings of childhood comforts — 90s for Millennials and…
The great news about point-of-sale materials (POSM) set up during Chinese New Year is that they almost always come in eye-catching colors of red, gold, and all shades in between. With that palette on hand, many brands have their own ways of showing up during festive seasons. And POSM displays are the perfect means to express who they are as…
Plants are known to provide a whole array of physiological, emotional, and mental benefits, from stress reduction, increased cognition to overall health improvements. If there is a way to create a more welcoming retail experience, incorporating greenery would be quite high up any store owner’s list. While it’s not as simple as simply placing more potted plants in and around…
Adopting practices that reduce environmental impact isn’t only the responsibility of consumers. Retailers have a part to play too. In fact, retailers can demonstrate sustainable practices in fun and engaging ways, the most apparent being the use of upcycled materials. Upcycling involves the renewal of otherwise discarded old objects or materials. Rather than throwing them out, they are repurposed ‘upwards’…
Retailers that are looking for new and creative ways to engage their customers can look at the point-of-sale displays they use. Also known as point-of-sale materials (POSM), they are a great way to engage with different shopper types. On that note, not all displays are created equal; some have more impact than others do on different types of shoppers. Here…
Shopping is no longer the same as it was before. Retailers are faced with the challenge of constantly innovating and keeping up with shoppers’ changing needs. What can you do to stand out? If you’re feeling like your POSM (point-of-sale materials) could use an upgrade, you need creative and inspirational ideas that will help shoppers experience your brand in new…
Retailers are always looking for ways to engage their shoppers and level up their retail marketing game. How can they do this? Retail marketers should think about engaging the five senses of shoppers in order to create a more memorable experience. Here’s how: Sight To catch attention, sight is usually the first sense to capture. Use bright colors, clear signage,…
