Sights can often speak louder than words. This is especially so for marketing campaigns that are built on specific themes. To effectively communicate the campaign, point of sale materials (POSM) made with the approach of ‘show, don’t tell’ may prove more useful to shoppers than just good copy. The good news is that this doesn’t have to be difficult or…
New tech-enabled shopping not only makes shopping easier, but also more fun and engaging. Most of the retail technologies that change the way we shop have been around for ages; they’ve just been implemented in new ways and have become far more accessible to the wider market. Let’s take a look at 5 ways shopping has changed for the better…
Point-of-sale materials (POSM) are promotional materials displayed at the places where customers buy products i.e. the points where sales transactions are carried out. Think shop houses, supermarkets, marts or shopping malls. However, such displays are diverse and don’t all work the same way. So how do new brands and marketers start making sense of them? Here are 6 tips on…
Looks matter and brands know that. In the wake of a global pandemic, the way consumers experience brands have been changing through product packaging. As such, there is now a golden opportunity for brands to release limited-edition packaging for that extra boost in sales. Below are 5 proven strategies from brands we know and love on how to create seasonal…
The purpose of point-of-sale materials (POSM) is to promote products to shoppers where they shop. Brands place such displays at the point of sale i.e. supermarkets, convenience stores, shopping malls, so that shoppers that are already in the state of mind to make purchases can be influenced to consider their products. To design POSM displays that are effective, a useful…
If you’re running a convenience store or are thinking of doing so, it’s important to note that convenience stores don’t necessarily play by the same rules that apply to supermarkets and grocers. This is particularly true when it comes to merchandising and point-of-sale material (POSM) displays. It’s all about one thing: convenience. The quick ease of getting what they want…
The festive season is at its twilight and we’re into a brand new year. That means needing fresh ideas for your marketing and in some cases, the point-of-sale materials (POSM) for your business. Typically seen in supermarkets and settings where visual merchandising is present, POSM displays sell products. What a product is – from its brand to its benefits and…
Sustainability is no longer just a hot topic, it’s become an essential part of doing business. While there are numerous startups and local brands across the globe that put sustainability at the core of their business model, only big brands can make a telling difference to societies and the natural environment when they change their practices for the better. Here…
What makes an exciting and effective website? The best ones don’t necessarily have to be the most visually stunning ones. They have to be beautiful but effective in engaging and ultimately converting visitors. On this ultimate end, first impressions matter: If a site’s landing page hits it off with a visitor, they’re likely to continue exploring the website. How do…
The one day of the year that celebrates romantic love is an opportunity for brands and retailers to up their game in getting shoppers to spend in the name of love. One of the best ways to do so is to create effective POSM displays. While some of the tactics employed for POSM display designs work only on Valentine’s Day,…
