Crafting Impactful Shopper Experiences

INK Marketing specializes in below-the-line shopper activation, crafting and manufacturing impactful point-of-sale communications that enhance your campaign's effectiveness. Our innovative designs help boost brand visibility, drive store traffic, and increase sales. With a proven track record of excellence, we serve top retailers, consumer brands, and agencies, leveraging our deep expertise and passion for innovation to deliver outstanding results.

Our Solutions

Whether you're looking for below-the-line solutions, innovative production methods or seamless market execution, INK is your trusted shopper activation partner. We deliver beyond savings, giving you outcome-based results and assurance of quality & speed. A poorly executed campaign costs you more than just monetary resources.

We challenge ourselves in every project brief to exceed our clients' marketing goals. Together we can attract, engage and influence the consumer decision, by creating the most enchanted buying experience.

Kristy Liew

Managing Director

Yep Tee Wey, Joanne

Trade Marketing, Purina, Nestle Malaysia

Working with INK MARKETING has redefined our approach to shopper engagement. The Purina One Corner Dress-Up transcended traditional marketing, creating a space where our shoppers can be educated about the value of our products, help increase overall stock weight by 15% and bringing the true brand essence into life. The INK team’s commitment, innovative displays, and handling the overall requirements within tight schedules have proven indispensable.

Go Boon Wah

I’ve had the pleasure of working with Kristy for over a decade, from my early days in Malaysia’s largest FMCG company. Her professionalism and dedication have made INK Marketing my go-to for POSM, signages, premium items, visual adaptation, conceptualization, and event management. Kristy and her team consistently deliver impactful work, offering not just what’s asked but also creative, cost-effective solutions. Across different industries—from FMCG to automotive—they’ve proven themselves to be a one-stop solution for all my marketing needs. I highly recommend INK Marketing for their expertise and excellent service.

Jie Ying

Asst Trade Marketing Manager

Strong sense of ownership and accountability when executing projects from start to end. Ink Marketing also ensured we were kept informed when timelines could not be met, which eradicated surprises and allowed us to better manage expectations on our end. High quality skills in adapting KV into POSM for mock ups. Strong adherence to instructions / guidance from us, limiting back and forth communication, hence reducing lead time before mass production of POSM. Ink Marketing has been consistent in ensuring to meet our requests even if it meant tackling status quo, while still delivering quality results. 

Ainor F.

Shopper Activation Manager

INK’s curiosity enables them to deliver innovative and creative solutions in both temporary and permanent POSM. We always have 2 ways communication, INK does not just deliver the outcome for the sake of completing a job, but rather understanding the whole brief and objectives of it. They are also good in advising the best and economical materials to be used for POSM, which I truly appreciate. The team members are easy to work with, fast, responsive and reliable. As such, without hesitation I would highly recommend INK Marketing to anyone.

Vincent N.

Group Brand Manager

INK Marketing has been a trustworthy partner for the past 8 years. The team has always been professional in dealing with client’s requests, extremely knowledgeable in their field of expertise and able provide quality-assured service based on budget allocated. Their involvement has helped the brand presence in trade. Attractive designs and structural build-up, as well as credibility built among internal staff.

Jessica T.

Brand Manager

I would highly recommend INK Marketing after having worked with them for over a year now. The team is responsive, reliable and always accommodative to help clients meet deadlines and requirements for quality work output. They have helped us develop impactful POSM structures with seamless installation.

M.B Stacey

Confectionery Category Manager

INK Marketing has been a valuable partner for me. Their team has always been attentive to our needs, quick to respond and deliver quality materials – from development to production stage. They are always my primary choice.

Celestina Y.

Trade Marketing Manager

I was put in touch with INK Marketing through a recommendation. The team is responsive, reliable, adaptable and a great pleasure to work with. They have taken my initial company brief and expanded beyond just printing, with impactful but feasible POSM Structures.

S.Q Young

Shopper Activation Manager

Throughout the years, INK MARKETING has extended their great support to meet our campaign expectations & timeline despite short turnaround lead times. The team is very responsive to our requests especially on ad-hoc campaigns They are also able to provide alternative POSM solutions to fit into our budget, with additional suggestions. INK MARKETING really goes the extra mile to provide good service. I’m happy to work with them and will recommend to those who need their service.